Your finances,
expertly planned.

Financial planning advice from experts you can trust. We help you build wealth, protect what matters, and plan for the future with confidence.

Investments· ISAs· Savings· Pensions· Retirement Planning· Protection & Life Insurance· Estate Planning· Tax Planning· Inheritance Tax Planning· Investments· ISAs· Savings· Pensions· Retirement Planning· Protection & Life Insurance· Estate Planning· Tax Planning· Inheritance Tax Planning·

A fresh approach to financial planning.

Mason Smalley was founded in 2024 with a vision to make expert financial planning accessible to everyone. We take a holistic view of your finances to build a plan that works for your life - now and in the future.

Built on the foundations of a traditional advisory relationship, combined with modern technology to give you a seamless, transparent experience.

40+
Years' combined experience
9
Financial planning services
UK
Wide coverage
5★
Google Reviews
account_balance
Financial planning
for every stage of life

How financial planning
works with us.

01

Book a free consultation

Start with a free, no-obligation conversation. We'll listen to your goals, understand your circumstances, and explain clearly how we can help - before you commit to anything.

02

We review your finances

We take a holistic view of your complete financial picture - income, savings, investments, pensions, and protection - to understand where you are and where you want to be.

03

We deliver your plan

We build and present a clear, personalised financial plan. Once agreed, we implement it, monitor it regularly, and adapt it as your life and goals evolve over time.

Advice
you can rely on.

01

We're Qualified

Our Financial Planners hold recognised financial planning qualifications and access the whole of the market, ensuring you receive advice that's right for your circumstances - not just what's convenient.

02

We're Trusted

Our clients trust us to look after their financial futures. Relationships built on transparency, clear communication, and advice that puts your interests first - as reflected in our 5-star reviews.

03

We're Holistic

We look at your complete financial picture - savings, investments, protection, pensions and estate - to create a joined-up plan that helps you get the most from your money at every stage of life.

Financial Planning Services

From growing your wealth to protecting your family and planning your legacy, we provide expert advice across all areas of financial planning.

show_chart

Investments

Grow your wealth with a portfolio tailored to your goals and attitude to risk. We provide whole-of-market investment advice, helping you make the most of your money over the long term.

account_balance_wallet

ISAs

Make the most of your annual ISA allowance with tax-efficient savings and investment wrappers. From Cash ISAs to Stocks & Shares ISAs, we'll help you choose the right approach.

savings

Savings

Whether you're saving for a specific goal or building a financial safety net, we'll help you structure your savings effectively and make sure your money is working as hard as possible.

self_improvement

Pensions

Review, consolidate, and optimise your pension provision. Whether you have multiple old workplace pensions or are starting from scratch, we'll help you build a pot that supports the retirement you want.

beach_access

Retirement Planning

Plan your path to retirement with confidence. We'll model different scenarios, help you understand your options, and create a clear roadmap so you know exactly what to expect and when.

shield

Protection & Life Insurance

Protect your income, your family, and your financial plan against the unexpected. Life insurance, critical illness cover, income protection, and more - matched to your needs and budget.

gavel

Estate Planning

Ensure your assets pass to the right people in the most efficient way. We work with you on wills, trusts, and lifetime gifting strategies to preserve your estate for the people who matter most.

receipt_long

Tax Planning

Keep more of what you earn through smart, compliant tax planning. We help you use available allowances and structures to minimise your tax liability and improve your overall financial efficiency.

family_restroom

Inheritance Tax Planning

Reduce or eliminate your Inheritance Tax liability through careful planning. From gifting strategies and trusts to pension structuring and appropriate cover, we'll help you protect your legacy.

Also looking for mortgage advice or commercial finance?

Mortgages Commercial Finance

New to investing?

Read our guide - Starting Your Investment Journey - to understand how investing works, the risks involved, and what to expect.

Read the Guide

What our clients say.

"

Your testimonial will appear here. We are collecting feedback from clients who have benefited from our financial planning services.

- Client Name, Location  ·  Financial Planning
"

Your testimonial will appear here. We are collecting feedback from clients who have benefited from our retirement and pension planning advice.

- Client Name, Location  ·  Retirement Planning

Meet Your Financial Planner

Daniel Smalley

Daniel Smalley

Director & Financial Planner
daniel@masonsmalley.com
07411 223 955

Ready to take control
of your financial future?

Book a free, no-obligation consultation with Daniel. We'll review your situation, answer your questions, and outline how we can help you achieve your financial goals.

hello@masonsmalley.com

Frequently Asked Questions

Answers to common questions about financial planning.

What is financial planning? +

Financial planning is the process of setting financial goals and creating a strategy to achieve them. It covers everything from managing investments and pensions to protecting your income, planning for retirement, and ensuring your estate is structured efficiently for future generations.

Do I need a Financial Advisor? +

Anyone with savings, investments, a pension, or a family to protect can benefit from financial advice. A good Financial Advisor helps you make the most of what you have, avoid costly mistakes, and plan ahead with confidence. An initial consultation is a great starting point.

What is the difference between an ISA and a pension? +

Both are tax-efficient ways to save, but they work differently. Pensions benefit from tax relief on contributions and are designed for retirement income, but your money is locked away until at least age 57. ISAs offer tax-free growth and withdrawals with no age restrictions, giving more flexibility. Most people benefit from using both.

How much should I be saving for retirement? +

A common rule of thumb is to save at least 10–15% of your income for retirement, but the right amount depends on your age, existing pension provision, desired retirement age, and income goals. Our Financial Planners will model different scenarios to help you understand exactly what you need to save.

What is Inheritance Tax and how can I plan for it? +

Inheritance Tax (IHT) is charged at 40% on estates above the nil-rate band threshold (currently £325,000, or up to £500,000 with the residence nil-rate band). Careful planning - using trusts, gifting strategies, pension structuring, and appropriate protection - can significantly reduce or eliminate an IHT liability.

How much does financial planning advice cost? +

Our initial consultation is free with no obligation. Ongoing advice fees depend on the complexity of your situation and the services you need. All fees are explained clearly upfront so you always know exactly what you're paying for.